Job Description
The Assistant Marcom Manager is responsible for assisting the Marcom Manager in the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationships with the press and the local community.
Responsibilities
- Be familiar with hotel product knowledge and related activities.
- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Assist relevant departments to achieve revenue targets and related tasks set by the hotel.
- Develop and implement the hotel's advertising and external advertising budgets
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Ensure that the hotel maintains a good image and corresponding flow on the mainstream platform in the main source area.
- Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Maintain and ensure that the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated promptly.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relation activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Handle the daily relationship with the local government departments and associations to ensure that the hotel gets relevant information in a timely manner.
- Carry out any other reasonable duties and responsibilities as assigned.
- The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
Qualifications
- Hospitality: We are passionate about delivering exceptional Guest experiences.
- Integrity: We do the right thing all the time.
- Leadership: We are leaders in our industry and in our Communities.
- Teamwork: We are team players in everything we do.
- Ownership: We are owners of our actions and decisions.
- Now: We operate with a sense of urgency and discipline.
- At least 3 years working experience in the Marketing and Public Relations department of international brand hotels.
- Possess creative writing skills.
- Strong knowledge of advertising media planning and printing production.
- PC knowledge in Word, Excel, web, WeChat, Weibo and basic knowledge of desktop publishing systems.
- Organized, detail-oriented and good administrative skill.
- Good communication with local news media.
- Fluent in spoken and written Japanese and English.
- Able to be resourceful, creative and maintain flexibility.
About Hilton
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!